🔁 Re-engagement Made Easy: Win Back Cold Leads with Smart Automation

Re-engagement Automation Hero

👻 Ghosted by Leads? Here’s How to Bring Them Back (Without Being Pushy)
Every business has them.

  • The people who signed up and vanished
  • The ones who clicked… but never bought
  • The ones who said “soon” and disappeared into the void
But here’s the truth: Cold leads aren’t dead. They’re just waiting for the right nudge.
Let’s break down how to use CustomBotify to build smart re-engagement flows — and turn cold leads into hot conversions.

💡 Why Re-Engagement is Pure ROI

It costs 5x more to acquire a new lead than to convert an old one. But most brands just… stop trying. That’s your advantage.

With automation, you can:

  • Reconnect with context
  • Personalize based on last action
  • Offer value that feels timely
  • Do it all without pressure

And with CustomBotify, you can do it across:

  • WhatsApp
  • Email
  • SMS
  • Voice
  • Facebook/Instagram DMs

🔁 3 Winning Re-Engagement Flows (That Don’t Feel Like Spam)

  1. The “Still Interested?” Flow
    Trigger: User clicked a product but didn’t purchase
    Bot: “Hey 👋 Still thinking about the Bamboo Hoodie? Here’s 10% off to make it easy.”
    Channel: WhatsApp or Email
  2. The “New Drop Alert” Flow
    Trigger: Inactive 30 days
    Bot: “We’ve dropped new items since you last visited — want a sneak peek?”
    Channel: Instagram DM
  3. The “Feedback → Re-offer” Flow
    Trigger: User didn’t respond to previous offer
    Bot: “No worries! Mind telling us why? (Too pricey, bad timing?)” → Tailored follow-up
    Channel: SMS
Re-engagement Flows Visual

🧠 Make It Personal, Not Robotic

Here’s what makes or breaks re-engagement flows:

  • ✅ Use their name
  • ✅ Reference their behavior (last visit, product, category)
  • ✅ Keep it short + casual
  • ✅ Make the CTA feel optional
  • ✅ Bonus points: emojis + humor

Bad: “Our records show you have not responded.”
Good: “Hey! Still eyeing that leather bag? 👀 We’ve saved one for you.”

🛠 CustomBotify Features That Make This Easy

  • Flow triggers based on time since last activity
  • Conditional logic (e.g., "Has not purchased in 30 days")
  • Multi-channel delivery fallback
  • CRM tagging & reclassification
  • Opt-out options for compliance

No code. No dev. Just results.

Lead Tags Flow Dashboard

📈 What Brands Are Seeing

📊 One coaching brand added a 2-step “Still interested?” flow:

  • 27% re-open rate
  • 19% reply rate
  • 11% new bookings — from leads 45+ days cold

🛍️ An e-com store recovered 13% of abandoned carts using a WhatsApp + Email combo with a re-engagement gift.

🔂 Bonus Tactics to Try

  • “Spin the Wheel” gamified flows for reactivation
  • Ask for feedback (“What can we improve?”) → offer
  • Send personal voice notes using Voice AI
  • Build a “We Miss You” campaign with stories
Gamified Re-engagement Flow

🚀 Ready to Re-Engage Without the Cringe?

👉 Try CustomBotify for Lead Re-Engagement
Build human-feeling flows that revive cold leads — and make them glad they came back.
💬 Ask us for the “Lead Comeback” template and watch it go to work.