🔁 Re-engagement Made Easy: Win Back Cold Leads with Smart Automation

👻 Ghosted by Leads? Here’s How to Bring Them Back (Without Being Pushy)
Every business has them.
- The people who signed up and vanished
- The ones who clicked… but never bought
- The ones who said “soon” and disappeared into the void
Let’s break down how to use CustomBotify to build smart re-engagement flows — and turn cold leads into hot conversions.
💡 Why Re-Engagement is Pure ROI
It costs 5x more to acquire a new lead than to convert an old one. But most brands just… stop trying. That’s your advantage.
With automation, you can:
- Reconnect with context
- Personalize based on last action
- Offer value that feels timely
- Do it all without pressure
And with CustomBotify, you can do it across:
- SMS
- Voice
- Facebook/Instagram DMs
🔁 3 Winning Re-Engagement Flows (That Don’t Feel Like Spam)
- The “Still Interested?” Flow
Trigger: User clicked a product but didn’t purchase
Bot: “Hey 👋 Still thinking about the Bamboo Hoodie? Here’s 10% off to make it easy.”
Channel: WhatsApp or Email - The “New Drop Alert” Flow
Trigger: Inactive 30 days
Bot: “We’ve dropped new items since you last visited — want a sneak peek?”
Channel: Instagram DM - The “Feedback → Re-offer” Flow
Trigger: User didn’t respond to previous offer
Bot: “No worries! Mind telling us why? (Too pricey, bad timing?)” → Tailored follow-up
Channel: SMS

🧠 Make It Personal, Not Robotic
Here’s what makes or breaks re-engagement flows:
- ✅ Use their name
- ✅ Reference their behavior (last visit, product, category)
- ✅ Keep it short + casual
- ✅ Make the CTA feel optional
- ✅ Bonus points: emojis + humor
Bad: “Our records show you have not responded.”
Good: “Hey! Still eyeing that leather bag? 👀 We’ve saved one for you.”
🛠 CustomBotify Features That Make This Easy
- Flow triggers based on time since last activity
- Conditional logic (e.g., "Has not purchased in 30 days")
- Multi-channel delivery fallback
- CRM tagging & reclassification
- Opt-out options for compliance
No code. No dev. Just results.

📈 What Brands Are Seeing
📊 One coaching brand added a 2-step “Still interested?” flow:
- 27% re-open rate
- 19% reply rate
- 11% new bookings — from leads 45+ days cold
🛍️ An e-com store recovered 13% of abandoned carts using a WhatsApp + Email combo with a re-engagement gift.
🔂 Bonus Tactics to Try
- “Spin the Wheel” gamified flows for reactivation
- Ask for feedback (“What can we improve?”) → offer
- Send personal voice notes using Voice AI
- Build a “We Miss You” campaign with stories

🚀 Ready to Re-Engage Without the Cringe?
👉 Try CustomBotify for Lead Re-Engagement
Build human-feeling flows that revive cold leads — and make them glad they came back.
💬 Ask us for the “Lead Comeback” template and watch it go to work.